July 9, 2011

Come To Jesus on Social Media

Come To Jesus On Social Media
Having heard the term on several occasions, I wondered
how this would apply to the use and misuse of Social Media.
We are all accountable in some way from the creation
of our digital footprints, but to what levels? Technology
allows us to "digitally speak" our minds, hearts, share
ideologies, express spirituality, show judgments, even our
biases, racist ideas and philosophical opinions.



The interpreted sins and actions in social media and
accountability in religion and society should be discussed.
In the House of Worship of many religious denominations more
people text, tweet, FB and share content than ever before.
Outside the House of Worship actions run rampant and
detrimental, relationships can be built, friendships established
or destroyed, lives changed and marriages disrupted.

Anthony Weiner, former U.S. House of Representative, Darrell Gilyard, former Pastor, Brian Doyle, former Deputy
Press Secretary of the Department of Homeland Security,
former Educator Stephen Wise, former Minister Robert Primavera.

Job 4:21 (KJV)
, "their excellence which is in them go away?
they die, even without wisdom."In Job 4:21 wisdom is lacking,
without wisdom there is a lack of understanding, blatant sin
and stupidity. I have faith the Weiner Saga, Gilyard scandal,
Doyle child porn embarrassment, and others teaches a lesson
when creating or searching for digital content, to be careful of
what and where we post and access content.

Applying the events of Weiner, those that use Text, Twitter,
FB and other social media, blindly sending content to those
who are reading words and viewing pictures has consequences.
There are ramifications socially, ethically and potentially
professionally. Texting and tweets, we are producers of content,
but that content can be our undoing in multiple ways
in social interaction, ethically displayed in our intentions in
relationships. Morally in our ideologies and how we perceive the
world and people in it especially in the case of Doyle
and children. The mislead idea is that our digital content and
cyber-footprints do not follow us into the real world.

Just as Neo of The Matrix (1999) was able to transcend the
Matrix realm to the realm of reality this holds true today. Who
would have imagined a movie would help define the ramifications
of our digital lives would affect our corporal existences
in such profound ways. Weiner is not the only one that was
undone by his digital content, there will be others afterwards
that have the erroneous idea that they are impervious to
the unseen social media worlds that connect in electronic
devices.  Our online content defines and represents us, "A man
or woman is defined more by their thoughts, which
can be seen in their actions, which determines their character"
(http://www.online-literature.com/, 2006).

Technology allows parts of our character to be exposed which
in turn is deployed in our online actions. Technology is a tool
that can create opportunities for good and bad, in the light
of productivity. The term "Come to Jesus" is a term made reference
that everyone is accountable in their actions (weakness,
ignorance, stupidity, and pride). Darrell Gilyard a former Pastor
using texts for inappropriate communications with minors.
Being accountable for our actions, held responsible in digital
terms for our content, Jesus (if you are a Christian)
holds us accountable for our actions no matter what tools are used.

Respect given to the Holy Quran accountability is addressed also
for Muslims; "Lessons from the Quran"
http://lessons-khusro.blogspot.com/2007/11/accountability-woe-that-i-were-mere.html
So the concept and application of accountibility is universal.

The more we use technology, the more technology allow us to
do; does not give us permission because we can do something
(Tweet, Skype, Blog) we should do it and create questionable
content. Many forget that once we press Return/Enter,
click Ok/Send the transfer of information is instant and cannot
be recalled. No amount of prayer will delete or divert this digital
exchange and the content will never go away. It is stored on a
server somewhere in the world.

There is a law of "Guaranteed Return", you are guaranteed a
return on your actions and with actions there is always a
reaction.  Sen. Henry J. Allen (1925) stated that GR, "should
take on the immortality of usefulness."

Our use of technology makes our content immortal, by the
misuse of the creation and accessing of content that can
change the human action/reaction. We are mortal people, but
with technology can be immortal with our thoughts through text,
voices and pictures.
What will we create that will influence how people/history
remember us?

The Bible in Luke 6:39 (KJV); paraphrasing, how can our leaders
in politics, education, finance and even ministry lead us if they
are unethical in their digital content and online actions. Child porn,
gay porn, solicitation of sex in chat rooms, bestiality and the list continues.
Bloggers, Tweeters, and Skypers; creators of content
with technology must learn from the examples of Weiner, Gilyard,
Doyle and others who use the empowering digital tools for malicious behaviors.
The digital footprints we create represent us and creates
a legacy that cannot be deleted nor altered from the truth.
We are accountable for our content, no one influences us,
forces us, holds us hostage in creating the digital footprints
we produce.

In our minds eye we should be reminded our steps ultimately
lead straight to Jesus who will judge all our actions to determine
what direction we will eternally go.

Come To Jesus
http://www.biblebelievers.com/come_to_jesus.html
Just thoughts of my own opinion.

July 4, 2011

Minorities; Social Networking and Marketing





















Social Networking/Marketing is booming for minority
small businesses and minority entrepreneurialism
is on the rise because of the integration of technology.
Blogging content is important in business
and market planning to establish credibility and a presence
online. Technology, an ever developing tool, important for business
contacts, building business relationships, creating collaborations,
expands the reach of business cards, email addresses, and cell numbers.

Minorities need to understand the time is now for business ownership to explore business options on social networks. It does not take a technology degree, or a marketing degree (learning the basics is important) it’s as simple as gaining a basic understanding of using networking tools to expand beyond a handshake.
The misconception for business success online is joining every social network, making thousands of friends, gaining multiple contacts, and grow an email database bigger than the next person. Even if a network of thousands is created this may not work towards business success. There needs to be a plan, a procedure, a process to implement social networking and social media concepts and designs.

Content is very important, content is king; stated by:
Tiffany Duhart of Nokturnal Escape, “many business owners do
not value the content of their social media sites.
Businesses do not realize that all the fluff and pizzazz of Flash,
Shockwave, music and incorporation of graphics goes away
in the minds of potential clients, the client looks for content”
(
www.nokturnalescape.com
);
Visiting
Nokturnal Escape view the content, use of graphics,
the use of content to drive people to the site to provide information.
As I lecture and present on the importance of content for businesses
and education, many business owners think they can drive customers to
their sites with lots of graphics, but this does not mean anything if a client
is not made. Having a web presence, social media presence or involved
in LinkedIn does not mean everyone knows who you are.
The goal is to have repeat visits and consistent clients.
Content is what attracts potential clients and keeps their attention,
the same with Blogging.
There is no compromise when it comes to the importance of content.

Stated by
Scott F. Geld, Director of Marketing for MarketingBlaster.com, Content is the thing that attracts customers and retains their attention. It is the one and only means, which would bring customers to your website and turn leads into sales through all your advertising campaigns.” The social networking scene has grown billions of people in 3 years, the explosion of the diversity of what is being called the Web 2.0 environment has allowed diverse communities to connect, work in partnerships, allow for peer collaboration on projects that minorities would never have imagined only years before. The Nielsen Company, showed through studies consumers spent about five and half hours on social networking sites ranging from Facebook, Twitter and LinkedIn. This is an 82% increase from previous years when users were spending just over three hours on social networking sites. The globalization of social networks and blogs are the most popular online category followed by online games and instant messaging. People have discovered through social networks there is no limit to what a person can participate in according to their professional curiosity and business desires. This is why when addressing business interests a plan with routines and procedures is needed. Businesses are finding that the instantaneous sharing of information about companies and products is prompting businesses to influence conversations through technology and new ways of thinking.

Businesses can be victimized by social media sites and the posted content from others online. Customers have a medium (tool) to criticize a product and communicate with millions in a matter of minutes. Customer satisfaction should be number (1).  Businesses are in constant cyber attacks, minority businesses particularly should take cyber hits seriously. They must be sure that employees keep their identities and access/network codes secret. The Internet and Social Networks open up doors for espionage, theft, slander, and potential criminal activities. Establishing a connection in social networking environments may allow for an entrepreneurial spirit to develop faster, but opens doors for other threats. Education and being proactive is very important.

This media is ever changing and developmental; looking at Google, Microsoft, Facebook, LinkedIn, Nokturnal Escape and others; their implementation of Social Media and Social Networks has changed the rules of businesses. In the book Business at the Speed of Thought (Bill Gates 1999) Gates highlighted that in order for any business to be successful, businesses must embrace technology. In order for any business to survive there should be an incorporation of business thought, technology implementation and integration. Minority businesses must learn to implement, incorporate, collaborate and educate themselves to compete in a global digital market place.

William Jackson, M.Ed.
http://about.me/williamdjackson